Kylie Jenner Isn’t A Billionaire, But Her Net Worth Is Super High 👀 (2024)

When culture zigs, she zags! Despite all the Barbie hysteria this summer, Kylie Jenner has seemingly pledged her allegiance to Bratz dolls. The media mogul just announced a major partnership with the iconic doll brand. Yup. You can currently buy mini Bratz Kylies in not one, but six of her iconic looks from the last few years, per PEOPLE.

This is only the latest and greatest brand endorsement of Kylie's career. The youngest member of the Kardashian-Jenner fam has been in the limelight a very long time (as in, she's spent more of her life as a famous influencer than not). And along the way, she's def picked up more than a few tricks on how to bolster her net worth.

Want to know more? Below, Women's Health has all the deets of one of the wealthiest Kardashian sis.

She made roughly $5 million for each season of Keeping Up With The Kardashians.

While Kylie's last name doesn't match the one in the iconic reality TV show, she still makes a pretty penny as a Jenner. The iconic Keeping up with the Kardashians premiered when Kylie was just 10 years old, so she's been earning bank for practically her whole life.

In 2015, The Hollywood Reporter revealed that the family signed an $80 million deal for a three-year contract. Later, E! paid the Kardashian clan "below $100 million" to renew KUWTK for three years, according to a 2017 report from Variety.

As for how the family splits the dough from their profitable reality television shows, it's unclear. In 2017, TMZ wrote that the "Kardashian deal is structured so that the family decides how to split up the money amongst themselves."

That same year, Momager Kris Jenner said that the family splits the earnings pretty much down the middle. "Everybody gets paid pretty much equally, 'cause we all film a lot, and we all work hard, and we’ve created this show and this brand for the last decade," she said on The Ellen Show.

So, assuming the updated was around $90 million—split six ways between the Kardashian sisters, the Jenner sisters, and mom Kris—Kylie should've made approximately $5 million per season.

She probably makes even more from The Kardashians.

ICYDK, the Kardashians ended their contract with E! in September 2020, giving them time to focus on with new business ventures that went beyond the realm of reality television. However, Hulu announced in December of 2022 that KUWTK would transition into a new series, The Kardashians.

Shortly before the show's premiere, Kris Jenner told Variety that the family's decision for continuing with a television program was that "money always matters," so I'd imagine that a pay raise mattered to Kylie, too.

In May 2023, the series was renewed for season four and another 20 episodes, which release in September, per Variety. The money keeps rolling in!

She makes a lot from her makeup line—but not as much as she led on.

Kylie's main pivot from reality television star to business woman came in the form of her iconic lip kit, which launched into a full on cosmetics brand, Kylie Cosmetics. At one point, the company was valued at over $900 million. It was also thought to have been the driving force behind Kylie's supposed "billionaire" status.

However, Forbes released new details surrounding the company's true income in 2020, shortly after Kylie sold 51 percent of her stake to the beauty brand Coty. The brand said that Kylie Cosmetics had only earned around $125 million in 2018, which was drastically lower than a $330 million estimate that the company had reported in 2017.

Forbes alleged that Kylie's business profits either "quietly fell" by over half in a single year, or the brand was fudging the numbers to look like it was earning more. Either way, Kylie's deal with Coty earned her about $340 million in post-tax income. Plus, she still owns about 44 percent of Kylie Cosmetics.

Kylie pulls in $1.8 million per Instagram post.

With 398 million (!!) followers on Instagram alone, Kylie's got major reach—the kind that brands are willing to shell out for. Even the influencer herself said that her presence on the app was a big contributor to her success. She currently rakes in around $1.8 million per post, according to Influencer Marketing Hub.

"It's the power of social media," she told Forbes. "I had such a strong reach before I was able to start anything."

Most of Kylie's posts these days only advertise her own business. However, she has recently done some promotions with Dolce and Gabbana, Glow hydration, and Jean Paul Gaultier.

She has other income streams, too.

Kylie also has the Kylie Jenner Shop, where she sells apparel, phone cases and little knickknacks.

Her beauty brand has tried out baby apparel, too. You can snag baby soap, towels, hair brushes, and more on the Kylie Cosmetics website. Plus, Kylie will probably make a significant income from her recent partnership with Bratz, but the details from the deal haven't yet been released.

Kylie's net worth is around $680 million.

Sadly, Kylie has been dethroned from her billionaire status, but she's still very wealthy. Forbes currently places her net worth around $680 million, and she took spot #38 on its list of America's Richest Self-Made Women in 2023. Kylie is also the second most wealthy Kardashian-Jenner sister, falling only behind Kim, who is worth about $1.2 billion, per Forbes.

So, how does Kylie spend all that dough? Well, she's been known to splurge on bling, luxury baby strollers, mink eyelashes, cars, outrageous birthday parties—as if you haven't already stalked it all on Insta...

What about Stormi Webster's net worth?

ICYDK, Kylie is the mother to two adorable children: her daughter Stormi, 5, and her son Aire, 1. She shares both children with Travis Scott, however the couple broke up in 2023 and she is now dating Timotheé Chalamet. Some sources estimate Stormi's net worth to be at least $570 million, but considering she's so young, I'd say her net worth is pretty tied to Kylie's. Like mother, like daughter.