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How has the sanitary paper product market grown over the years?
In recent years, the market size for sanitary paper products has experienced remarkable growth. It is projected to increase from $61.21 billion in 2024 to $65.76 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 7.4%. The expansion witnessed during the historic period is linked to factors such as enhanced awareness about health and hygiene, population increase and urbanization, evolving consumer lifestyles, economic progress, and issues related to the environment and sustainability.
What Is the forecasted market size and growth rate for the sanitary paper product market?
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What are the major factors driving growth in the sanitary paper product market?
The sanitary paper products market is expected to grow due to a heightened awareness of hygiene and cleanliness amongst the public. There is a rise in hygiene consciousness among individuals, thanks to the efforts of different organizations and government institutions, combined with an increase in income, leading to more spending on personal hygiene. For instance, as surveyed by Citron Hygiene, a Canada-based company that supplies washroom hygiene services, in September 2022, the number of individuals washing their hands for the recommended 18–20 seconds (Happy Birthday’s duration) significantly jumped from 11% to 25% during the pandemic. Over 70% of diners admitted to avoiding eateries, including restaurants, cafes, or bars, if initial impressions indicated insufficient attention to personal hygiene after the pandemic. With 67% of people feeling more germophobic and hygiene-conscious due to the COVID-19 outbreak, adherence to proper hygiene practices by organizations is crucial. Therefore, the rise in hygiene and cleanliness consciousness, particularly during the ongoing COVID-19 pandemic, is propelling the sanitary paper product market’s growth.
What key areas define the segmentation of the global sanitary paper product Market?
The sanitary paper product market covered in this report is segmented –
1) By Product: Tissues And Handkerchiefs, Table Napkins, Toilet Paper, Towels, Sanitary Napkins And Tampons, Disposable Diapers
2) By Application: Residential, Commercial
Subsegments:
1) By Tissues And Handkerchiefs: Facial Tissues, Paper Handkerchiefs
2) By Table Napkins: Paper Table Napkins, Cloth Table Napkins
3) By Toilet Paper: Standard Toilet Paper, Jumbo Toilet Paper Rolls
4) By Towels: Paper Towels, Multi-Fold Towels
5) By Sanitary Napkins And Tampons: Regular Sanitary Napkins, Overnight Sanitary Napkins, Tampons
6) By Disposable Diapers: Baby Diapers, Adult Incontinence Products
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What are the top market players propelling the growth of the sanitary paper product industry?
Major companies operating in the sanitary paper product market include Johnson & Johnson Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Oji Holdings Corporation, Hengan International Group Company Limited, ONTEX France SA, Vinda International Holdings Limited, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Clearwater Paper Corporation, Cascades Tissue Group, Kruger Inc., C&S Paper Co. Ltd., Lucart Group, Sinar Mas, Metsä Group, Hoffmaster Group, Wausau Paper Corp., WEPA Hygieneprodukte GmbH, Seventh Generation Inc., Orchids Paper Products Company, Solaris Paper, Hayat Holding, Irving Group Moncton
What are the key trends shaping the future of the sanitary paper product market?
Prominent businesses in the sanitary paper product market encompass Johnson & Johnson Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Oji Holdings Corporation, Hengan International Group Company Limited, ONTEX France SA, Vinda International Holdings Limited, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Clearwater Paper Corporation, Cascades Tissue Group, Kruger Inc., C&S Paper Co. Ltd., Lucart Group, Sinar Mas, Metsä Group, Hoffmaster Group, Wausau Paper Corp., WEPA Hygieneprodukte GmbH, Seventh Generation Inc., Orchids Paper Products Company, Solaris Paper, Hayat Holding, Irving Group Moncton.
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What regions are dominating the sanitary paper product market growth?
Asia-Pacific was the largest region in the sanitary paper product market in 2024. North America was the second largest region in the global sanitary paper product market share. The regions covered in the sanitary paper product market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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